THE EVOLUTION OF DESIGN THINKING.
THE EVOLUTION OF DESIGN THINKING.
WSP develops creative, comprehensive and sustainable engineering solutions for a future in which society can thrive.
Planned, designed and managed long-lasting and impactful solutions to uniquely complex problems by aligning client needs and our business units to WSP brand personality. By identifying the challenges we managed to achieve, create and digitalize an efficient and effective solution which would facilitate disciplines to complete bids, reports and presentations by keeping the brand intact. Helped by rationalizing the strategic needs and business intensives by associating digital implementation with its intended context.
A N A L Y S I S & S T U D Y
Aligned the way we work with and for the bidding team, internal team, and external parties
I N I T I A L A C T I O N S
Taking into consideration the complexity of winning work and the numbers of disciplines working on each projects, we have created standard questionnaires for each business units and taken multiple source of data from internal and external parties ensuring cross communications and alignment of Marketing, Brand, and Design
C R E A T I V E D I R E C T I O N
R E S P O N S I V E
