THE EVOLUTION OF DESIGN THINKING.
THE EVOLUTION OF DESIGN THINKING.
A N A L Y S I S & S T U D Y
I N I T I A L A C T I O N S
C R E A T I V E D I R E C T I O N
R E S P O N S I V E
WSP
Project Overview:
Objective: Rebrand WSP to reflect its evolution into a leading global engineering and professional services firm.
Scope: Developed a new visual identity and comprehensive brand guidelines.
Role & Responsibilities:
Directed the rebranding strategy, including logo redesign and marketing collateral.
Ensured consistent brand application across all platforms and offices worldwide.
Creative Process:
Conducted workshops with stakeholders to define brand values and messaging.
Developed a modern, versatile logo and visual system adaptable to various media.
Outcome & Impact:
Successfully launched the new brand identity across 40 countries.
Improved brand recognition and alignment with the company's strategic vision.