LUXUR BRANDING FOR JUMEIRAH GROUP.
LUXUR BRANDING FOR JUMEIRAH GROUP.
B R A N D I N G & I D E N T I T Y
Shimmer is an iconic waterfront dining destination under the Jumeirah Group. This project focused on delivering a luxurious and visually captivating branding strategy that captured the elegance of the venue and its prime location.
C R E A T I V E D I R E C T I O N
B R A N D I N G & I D E N T I T Y
Kayto is a sophisticated Nikkei dining concept by Jumeirah Group, blending Japanese and Peruvian cuisines. The branding strategy for this project emphasized cultural fusion and culinary artistry, establishing Kayto as a standout destination in the luxury dining scene.
C R E A T I V E D I R E C T I O N
JUMEIRAH GROUP HOTELS & RESORTS
Project Overview:
Objective: Enhance the digital presence of Jumeirah Group to attract a global luxury audience.
Scope: Redesigned the corporate website and developed a digital marketing strategy.
Role & Responsibilities:
Led the website redesign, focusing on user experience and visual appeal.
Oversaw the creation of digital content, including photography and promotional videos.
Creative Process:
Implemented responsive design principles to ensure optimal performance across devices.
Integrated booking functionalities and personalized user experiences.
Outcome & Impact:
Increased website traffic by 45% and online bookings by 30% within six months post-launch.
Received positive feedback from users regarding the site's aesthetics and usability.