Edit x Maya

Project Overview

• Objective: Create a collaborative brand that blends two distinct identities into one cohesive experience, focusing on curating everyday table setups, lifestyle edits, and culinary delights for individuals and families.

• Scope: Developed a branding strategy that embodies the harmony of modern Mediterranean cuisine and vibrant social experiences.

Role & Responsibilities

• Directed the branding process to reflect the essence of both brands through a unified visual and conceptual narrative.

• Oversaw the design of packaging, promotional materials, and digital assets to create a cohesive identity.

• Collaborated with both brands’ teams to ensure alignment with their core values and market goals.

Creative Process

• Conceptualization: Designed a branding aesthetic inspired by the Mediterranean's vibrant colors, textures, and social dining culture.

• Visual Development: Created a modern yet approachable logo, packaging designs, and visual assets emphasizing balance and harmony.

• Execution:

  • Developed versatile lifestyle imagery showcasing table setups and curated social moments.

  • Integrated storytelling into branding elements to connect with both everyday users and aspirational audiences.

Outcome & Impact

• Launched a successful branding campaign that increased awareness for Edit x Maya by 30% within the first quarter.

• Received widespread acclaim for seamlessly blending culinary artistry with lifestyle design, leading to features in top lifestyle and culinary publications.

• Elevated brand perception as a modern hub for Mediterranean-inspired living.