THE CREME 21

Project Overview

• Objective: Rejuvenate Creme 21’s brand identity to resonate with a modern, youthful audience while honoring its legacy as a trusted skincare brand.

• Scope: Developed a refreshed visual identity, product packaging, and marketing campaign to position Creme 21 as a contemporary, inclusive skincare brand.

Role & Responsibilities

• Led the creative direction for rebranding efforts, ensuring a balance between the brand's heritage and its new, vibrant appeal.

• Oversaw the design of updated packaging, digital content, and advertising materials.

• Collaborated with product development and marketing teams to align the visual strategy with product innovation.

Creative Process

• Research & Insights: Conducted in-depth market research to understand the preferences of a younger demographic while retaining the loyalty of existing customers.

• Conceptualization: Developed a design language inspired by simplicity, vibrancy, and inclusivity, reflecting the essence of "21st-century skincare for everyone."

• Execution:

  • Revamped packaging with bold, clean typography and a refreshed color palette that modernizes the brand.

  • Created a digital-first marketing strategy, including social media visuals, influencer collaborations, and campaign videos.

Outcome & Impact

• Increased Creme 21’s brand engagement on social platforms by 40% within six months post-launch.

• Boosted sales of key products by 25%, with notable growth among younger demographics.

• Established Creme 21 as a trend-forward skincare brand featured in top beauty and lifestyle publications.