SEPHORA x KOHL'S

Project Overview:

• Objective: Integrate Sephora's beauty products into Kohl's retail environment to enhance customer experience and drive sales.

• Scope: Developed in-store displays and a marketing campaign to promote the partnership.

1. Role & Responsibilities:

   • Led the design of in-store visuals, ensuring cohesive brand representation for both Sephora and Kohl's.

   • Managed the rollout of promotional materials across multiple retail locations.

2. Creative Process:

   • Collaborated with merchandising teams to optimize product placement and shopper flow.

   • Incorporated customer feedback to refine display aesthetics and functionality.

3. Outcome & Impact:

   • Contributed to a 20% increase in beauty product sales within the first quarter of the launch.

   • Enhanced customer satisfaction scores related to store ambiance and shopping experience.