SEPHORA X KOHL’S

Sephora x Kohl's: Digital Beauty Integration

Challenge:

• Establish Sephora's prestige beauty presence within Kohl’s digital and retail ecosystems.

Creative Direction:

• Developed cohesive digital visuals reflecting Sephora’s luxury positioning tailored for Kohl's audience.

• Ensured consistent brand storytelling across digital platforms and online retail environments.

Strategic Approach:

• Emphasized accessibility, convenience, and luxury through strategic digital narratives.

• Leveraged targeted digital campaigns to attract and engage diverse consumer segments.

Leadership & Execution:

• Led digital creative teams from strategy to execution.

• Coordinated integrated campaigns across social media, digital advertising, and e-commerce.

Visual Storytelling:

• Created dynamic digital assets showcasing Sephora’s premium products and brand appeal.

Results:

• Increased digital engagement and traffic to Sephora’s offerings within Kohl's.

• Elevated consumer perception and significantly boosted online sales and brand interaction.