SIMPLY VERA VERA WANG X KOHL’S

Simply Vera Wang x Kohl's: Digital Fashion & Home Experience

Challenge:

• Elevate Simply Vera Wang’s presence within Kohl’s digital retail space, blending high fashion and home décor with accessibility.

Creative Direction:

• Developed a refined digital aesthetic merging Vera Wang’s signature elegance with Kohl’s approachable style across fashion and home categories.

• Ensured brand storytelling maintained a balance between luxury and affordability across all digital platforms.

Strategic Approach:

• Crafted a digital-first campaign emphasizing style, quality, and everyday elegance in both fashion and home collections.

• Implemented targeted digital strategies to reach both fashion-conscious and home décor enthusiasts.

Leadership & Execution:

• Led creative teams in designing digital content for social media, e-commerce, and digital advertising across fashion and home categories.

• Executed cross-channel marketing strategies to enhance online visibility, consumer engagement, and sales.

Visual Storytelling:

• Created engaging digital visuals and video content showcasing seasonal fashion collections and stylish home décor pieces.

Results:

• Increased digital engagement and online sales for Simply Vera Wang’s fashion and home lines at Kohl’s.

• Strengthened brand perception, reinforcing Simply Vera Wang’s unique position as an accessible yet stylish lifestyle brand.