KOHLER X ARSHAM

Project Overview:

• Objective: Collaborate with artist Daniel Arsham to create a limited-edition bathroom collection that merges art and functionality.

• Scope: Developed a cohesive marketing campaign to launch the collection globally.

1. Role & Responsibilities:

   • Led the creative direction, overseeing concept development and execution.

   • Coordinated between Kohler's design team and Daniel Arsham to ensure brand alignment.

2. Creative Process:

   • Conducted market research to identify target demographics and tailor the campaign.

   • Developed visual assets, including photography and video content, emphasizing the fusion of art and utility.

3. Outcome & Impact:

   • Achieved a 35% increase in brand engagement on social media platforms.

   • The collection sold out within two weeks of launch, generating significant media coverage in design publications.